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Friday, November 25, 2011

Fashion Students From FIDM Share Their Halloween Costume Ideas

Los Angeles, CA (PRWEB) October 27, 2011

At a college where real thought goes into what to wear to school each day, creative ideas are brewing. On the downtown Los Angeles campus, future fashion and costume designers, merchandisers, and product developers are getting ready to compete at the annual Halloween Carnival, where the outfits are always inspiring.

Fashion Design major Jason Alvarez and friend Ivan Gil, will not be playing it safe. Alvarez has been sewing pelts on his faux rabbit fur cape for some weeks now. As a Gothic Indian, hell be swathed in all blackleather, metal, fur, feathers, and fabricin a costume inspired by Alexander McQueen. Gil has two fabulous looks in mind: hell use bright colors and face paint to go tribal for his African-inspired day costume.

Julianna Erno-Pearce plans to channel her favorite Victorias Secret angel, Adriana Lima. Merchandise Marketing major Kaylyn Roberts is putting together black shorts, sparkly bra, and pink cupcakes and making it work as her celebrity fave Katy Perry. And Diamond Cornelioun will be a naughty SWAT team girl in black fishnets, stilettos, and a pair of black rompers she found online.

Some students are turning to literary figures and TV for inspiration. Visual Communications major Kimberly Todd cant wait to be Disneys classic Tinkerbell: glittery green fabric, little flats with white pompoms, and wings are in the works. Willy Wonka fan Shalyn Jones is gathering the details for her Wonka costume, complete with an oversized handsewn wonka chocolate bar hanging out of her back pocket. And Madison Briede is surfing websites like ebay and etsy for period accessories to complete her authentic Pan Am stewardess look.

On the fashion colleges downtown campus, students can research their ideas at the largest fashion library on the West Coast. In addition to vintage fashion magazines and books, the library has a classic movie collection for checking historic detail. The FIDM Museum & Galleries, on the downtown campus, presents annual exhibitions of the best costume designs from movies and television for students and the public to draw inspiration.

With four dynamic California campuses, FIDM/Fashion Institute of Design & Merchandising is the premier west coast fashion design school, educating for careers in fashion, graphic design, interior design, and entertainment. FIDMs graduates include renowned fashion designers like Monique Lhuillier, Emmy

Leverage Unstructured Data for Maximum Business Impact: Industry Experts Share Insight and Expertise at Text Analytics World NYC, Oct 19-20

New York, NY (PRWEB) October 07, 2011

Learn the leading methods that tap into text analytics by attending Text Analytics World (TAW), produced by Rising Media and Prediction Impact, October 19-20 where Fortune 500 analytics competitors and other top practitioners share how to capitalize on text analytics to push businesses to the next level.

Can't-miss keynotes include: John F. Elder, CEO and Founder of Elder Research on Text Mining: Lessons Learned, David Gondek, IBM Technical Lead on Building Watson An Overview of the DeepQA Project, and author Thomas Davenport, Presidents Distinguished Professor at Babson College on Everyday Analytics: Making Leading Edge Pervasive.

TAW New York Citys agenda covers more than 25 case study sessions over 2 days, including hot topics and advanced methods such as churn risk detection, customer service and call centers, decision support, document discovery, document filtering, financial indicators from social media and fraud detection. TAW speakers also take an in-depth look at government and insurance applications, knowledge discovery, open question-answering, parallelized text analysis, risk profiling, sentiment analysis, social media applications, survey analysis, topic discovery, and voice of the customer and other innovative applications that benefit organizations in new and creative ways.

TAW attendees will also have the opportunity to hear first-hand how their peers and industry experts use text analytics across a variety of industries, including automotive, education, e-commerce, financial services, government, high technology, insurance, retail, social media, and telecom, such as Google, Accident Fund Insurance of America, Citibank and many more.

Case studies include Mining for Social Media Buzzwords on Socialmediatoday.com, New Insights from Big Legacy Data: The Role of Text Analytics at Bundle.com, Identifying Customers Who Expressed Intend-to-Churn or Defect from Large Number of Surveyed Verbatim at PayPal, Analyzing and Scoring Customer Problem Descriptions through Multi-focal Learning at Citibank, Babies on Elephants: Hadoop and Text Analytics at Intuit, Using Text Analytics to Accurately Segment Workers Compensation Injuries by Accident Fund Insurance Company of America, and others.

Take advantage of the full-day text analytics workshop: Hands-On Introduction to Text Analytics with IBM SPSS (Tim Daciuk, IBM) on Friday, October 21st. This workshop is an introduction to text analytics and provides true hands-on experience, using IBM SPSS Modeler and IBM SPSS Text Analytics software. The course will guide you to actively analyze text, improving the understanding of unstructured data, and using this understanding to enhance data mining models.

In addition to the featured text analytics workshop, eight (8) analytics workshops are offered including:

R Bootcamp: For Newcomers to R,
R for Predictive Modeling: A Hands-On Introduction
Predictive Analytics: Fundamentals and Use Cases
Hands-On Business Analytics: Insights to Impact
Hands-On Predictive Analytics with SAS Enterprise Miner
Driving Enterprise Decisions with Business Analytics
Modeling Methods: The Best and the Worst of Predictive Analytics
Deploying User-Friendly Predictive Analytics

Attend TAW and access the best keynotes, sessions, workshops, exposition, expert panel, networking coffee breaks, reception, birds-of-a-feather lunches, brand-name enterprise leaders, and industry heavyweights in the business.

TAW is sponsored by IBM, SAS, Sybase, AnalyticBridge, KDnuggets, ImprovementandInnovation.com and Toolbox.com.

Text Analytics World will be co-located alongside Predictive Analytics World as a part of Data Driven Business Week, providing reasonably priced cross-registration options for access to a wide scope of leading analytical coverage and case studies.

About Rising Media

Rising Media is a global events producer excelling in Internet and technology-related conferences and exhibitions. Rising Media produced events include Data Driven Business Week, eMetrics Marketing Optimization Summit, Conversion Conference, GAUGE, Predictive Analytics World, Text Analytics World, Building Business Capability, Internet Marketing Conference, Social Media Economy Days, Web Effectiveness Conference and Search Marketing Expo in the US, Canada, UK, France, Germany, Sweden, Finland and Australia.

Rising Media events provide cutting-edge, practical knowledge for business professionals to improve their day-to-day effectiveness, driving higher returns for their organizations. Attendees learn from leading experts and share knowledge with each other, as well as interacting with innovative vendors in the space. Each event brings together the best, the brightest and the visionary, creating a forum for insight, energetic exchange and informed purchasing.

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Losing Your Market Share Online? Reason Why and What You Can Do About It

New York City, NY (PRWEB) February 19, 2008 -

In any business, staying ahead of your competitor is key if you want to succeed. Yet whereas keeping yourself in front in the brick and mortar business world can come down to simple pricing wars, online it's a different battle altogether. Here, the rules are changing constantly, and to stay ahead you need solid expertise not only in marketing and search engine strategy, but also being aware of new tactics and finding creative solutions for them.

"Things used to be so much simpler for businesses," says Yevgeniy Gutsalo, Internet Business Consultant for Luka Global Group - http://www.lukaglobal.com. "You needed solid content as well as a strong SEO and SEM strategy, and that would often be enough to get you near the top of Google, Yahoo, and other search engines rankings. Now, however, with new competitive search engine strategies, the approach is far more subtle."

Online businesses have developed cutthroat tactics in the invisible war for keywords, and often-traditional establishments can't keep up, especially in industries where drop shipping is readily available. This sees keywords used in a variety of ways - instead of targeting just "book", for example, search engine experts are targeting "horror books", "romance books", and "children's books", by setting up multiple niche sites. This will often see a traditional business find it hard to compete with an army of sites.

Keeping with the multiple keyword themes, another approach is to register numerous domains for a single keyword or niche, therefore giving you complete control of the market. You can have different registered mailing addresses or contact details, but at the end of the day, all the traffic is still coming to you. And that means all the profits.

The other main ploy being used today is often unethical search engine optimization. This is where Internet marketers will use underhand tactics to rise up the rankings. Despite the fact that this type of marketing may get you penalized by search engines, many are willing to take the "punishment" for search engine placement, and just start again with a new site, or work on many sites at one time with these techniques.

"I've had many businesses approach me with these very problems," agrees Gutsalo. "Businesses that have been online for over 10 years, but were now having to spend thousands a month on Google Adwords because the competition were using these new, sometimes unethical tactics. I've often suggested branding, building a loyal customer base, and even contracting experts to guide customers with product purchases. Another overlooked example is the 'thanks for letting me in!' method of attracting people to you, by making them want you to attract to them."

Although some companies may be reluctant to brand -- putting it down as too much of an expense -- with the new guerilla tactics being used in the keyword war, it's a cost that they can ill afford to ignore. Consulting Groups such as Luka Global Group see branding misunderstood as simple marketing, and an excellent growth area for businesses as a service to provide. A successful business may now need to establish modern, creative branding strategies to stay one step ahead in the invisible war for keywords.

About Luka Global Group

Luka Global Group, an international group of consultants with professional experience in effective search engine optimization, marketing, consulting, and other Internet business fields. Their branding and creative solutions have helped guide Internet businesses to realize their full potential. They focus their energy to provide an effective, creative and personalized system for each of their clients, to connect their clients with the perfect solution and result.

Contact Information

For further details about Luka Global Group visit http://www.lukaglobal.com

For further information on branding concepts please contact:

Yevgeniy Gutsalo

Internet Business Consultant for Luka Global Group

gutsalo(at)lukaglobal.com

Nothing in this press release should constitute as advice of any kind. Information may be inaccurate, and should not be taken for fact. All is for general information purposes only and are not intended to be a substitute for professional advice.

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Industry Heavyweights Share How to Increase Customer Value with Predictive Analytics Predictive Analytics World NYC Oct 16-21

New York, NY (PRWEB) October 07, 2011

Discover the impact predictive analytics can deliver. Learn how to forecast customer needs and increase customer value through the expert-led sessions at Predictive Analytics World, produced by Rising Media and Prediction Impact, October 16-21 in New York.

The roster of Predictive Analytics World speakers is the richest and most diverse yet, and features more than 40 sessions across 3 expertise levels of real-life examples of deployed predictive analytics. Hear from hands-on professionals how Fortune 500 analytics competitors and other top practitioners deploy predictive modeling, and what kind of business impact it delivers.

Author Thomas Davenport, President's Distinguished Professor at Babson College, David Gondek, IBM Technical Lead, Watson Knowledge Capture and Learning, IBM Research, and Eric Siegel, Conference Program Chair, will keynote. Davenport will speak on Everyday Analytics: Making Leading Edge Pervasive; Gondek shares Building Watson - An Overview of the DeepQA Project; and Siegel presents Persuasion by the Numbers: Optimize Marketing Influence by Predicting It. But that's only the beginning.

Workshop sessions include Deploying User-Friendly Predictive Analytics (Jeff Mergler, TIBCO Spotfire), Driving Enterprise Decisions with Business Analytics (James Taylor, Decision Management Solutions), Hands-On Business Analytics: Insights to Impact and Predictive Analytics: Fundamentals and Use Cases (Piyanka Jain & Puneet Sharma, PayPal), Modeling Methods: The Best and the Worst of Predictive Analytics (John Elder, Ph.D., Elder Research), Hands-On Text Analytics with IBM (Tim Daciuk, IBM), Hands-On Predictive Analytics with SAS Enterprise Miner (Dean Abbott, Abbott Analytics), R Bootcamp: For Newcomers to R and R for Predictive Modeling: A Hands-On Introduction (Max Kuhn, Pfizer).

Organizations are looking to predict how customers will respond in the future, and realizing their historical data is an untapped resource. Beyond standard business reports and sales forecasts, predictive analytics offers actionable predictions for each customer. These predictions deliver more relevant content to each customer, improving response rates, click rates, buying behavior, retention and overall profit. For online applications such as e-marketing and customer care recommendations, predictive analytics acts in real-time, dynamically selecting the ad, web content or cross-sell product each visitor is most likely to click on or respond to, according to that visitor's profile.

View the full agenda and see all the great sessions available.

Predictive Analytics World is part of Data Driven Business Week, which includes the eMetrics Marketing Optimization Summit, Text Analytics World, Conversion Conference, GAUGE, and the Internet Marketing Conference.

Predictive Analytics World is sponsored by IBM, SAS, Deloitte, Sybase, Teradata, StatSoft, Vertica, FICO, Mu Sigma, Oracle, Tibco, Salford Systems, InfoCentricity, Kxen, Yottamine, Zementis, KDNuggets, Informs, AnalyticBridge, Customer Think, Improvement and Innovation.com, Predictive Analytics.org, Toolbox.com, TOPSEOs and Visibility.

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