Mobile Social Fashion App Snapette Announces $1.3M Seed Funding

Mountain View, CA (PRWEB) October 13, 2011

Snapette Inc., the startup behind the iPhone application that enables fashion-savvy women to discover and share in-store products by location, today announced they have raised $ 1.3 million in seed funding. Investors in this round include leading Silicon Valley venture capital firms and strategic angels including Brian Lee, the Founder/CEO of Shoedazzle.

Snapette, founded by Harvard grads Jinhee Ahn Kim and Sarah Paiji, just completed super angel Dave McClures 500 Startups accelerator program in Silicon Valley.

This round brings total capital raised by Snapette to $ 1.5 million. The Company will utilize the funds to expand its management team, launch its service across multiple platforms, and incorporate social commerce capabilities.

The future of shopping and commerce is all about Discovery rather than Search. We are building Snapette from the ground up to lead this movement, said Paiji.

We are excited to have secured the support of world caliber investors and advisors to help us move Snapette to the forefront of social commerce, added Kim.

Snapette is the first mobile application that lets fashion-conscious users to browse products near their current location, allowing them to easily see what shoes, bags and accessories are in nearby stores right now. Fashionistas can also see what brands and items are trending globally, viewing what users around the world are sharing from their favorite stores in real time.

Users launch Snapette from their mobile devices, and are immediately connected to products through social features and crowd-sourced photos and descriptions that others around the globe have shared. Users can search by brand, store or description, or by whats New, Near and Hot. Through Snapette, users can share photos and comments with other users as well as follow their favorite contributors. Snapette also provides feeds from featured boutiques as well as fashion experts.

Snapette has been featured by Apple on iTunes AppStore in the U.S. and across the world, in New and Noteworthy, Whats Hot as well as Staff Favorites categories. Snapette currently has users in over 130 countries.

Snapette will be releasing its app across multiple platforms including the iPad, Android and Windows Phone. The Company will also significantly expand functions available over its website and over social networks.

Press Contact:

Samantha Slaven-Bick

Rising Star Fernando Varela Wins 2011 Latinos in Social Media (#LATISM) Award for Best Artist

Boston, MA (PRWEB) November 16, 2011

Fernando Varela, one of the music industry's rising stars, won the 2011 Latinos in Social Media (#LATISM) award for Best Artist Using Social Media to Reach Latin@s, announced at last week's #LATISM Gala Dinner, which was sponsored by Toyota.

Varela, who will be performing live at the Mandalay Bay Hotel in Las Vegas on November 25 as part of David Foster and Friends, earned more online votes than Colombian pop star Juanes and Salsa music legend Willie Col

Surprising Shopping Study Results: Men Engage More Frequently Than Women in Five of Six Online Social Shopping Activities - Performics

Chicago, IL (PRWEB) October 27, 2011

Performics (http://www.performics.com), the performance marketing agency owned by Publicis Groupe, today unveiled its 2011 Social Shopping Study which found men are more likely than women to conduct five of six social shopping activities. Contradicting commonly held beliefs about gender and social behaviors, the study showed men more frequently research product information, read reviews, compare products, find product availability and get store information via social networks, shopping and deal sites; while women reign supreme when searching for deals, coupons and specials on similar sites.

Aside from Facebook, men frequent social networks (at least once a month) substantially more than women:

YouTube (54 vs. 34 percent)
Twitter (37 vs. 24 percent)
Google+ (36 vs. 24 percent)
Myspace (31 vs. 20 percent)
LinkedIn (20 vs. 16 percent)
Facebook (96 vs. 97 percent)

Women are reported to control about 80 percent of household spending, so it may be surprising for some to see men play a more dominant role in the social shopping and research process, said Dana Todd, SVP, marketing and business development for Performics. But given recent reports of digital dads and increases in shared shopping activities across genders, this new data is intriguing. Weve layered social network behavior with shopping patterns and the results are helpful for marketers trying to predict how social shopping figures into upcoming holiday campaigns. Many may not have considered specifically targeting men in social ads.

Aside from key gender differences, the study, conducted by ROI Research Inc., also revealed that active social networkers most often turn to shopping sites like Amazon, eBay or brand websites to begin the purchase process when searching for a product (87 percent) and right before they commit to a purchase (83 percent). They are more likely to turn to social networks such as Facebook immediately after the purchase to share their experience (59 percent).

Many people have integrated social media in all phases of the shopping process, particularly because Facebook is how they connect with friends on mobile devices and at home. We all do itasking friends, family or colleagues to weigh in on a purchase, or posting a great find, added Todd. But its not all about social activity; shopping and deal sites are certainly holding their own and offer an excellent opportunity for marketers to participate with customers.

Online activity while shopping in-store is also gaining popularitymany respondents said they occasionally or frequently conduct in-store social (2050 percent) or search (1862 percent) activities. In fact:

Sixty-two percent said they conduct competitive price searches while in a retail location
Forty-five percent check-in at a store
Forty-one percent use a search engine on their mobile phone to look for information
Thirty percent use a barcode scanner on their mobile phone to shop for prices
Twenty-five percent pause while at a physical location prior to finalizing a purchase in order to seek advice on a social network; 41percent said they wait between five and 10 minutes for advice on social sites before proceeding with their purchase

The study explored the role of social networks, shopping sites and deal sites across many different aspects of the shopping experience, including phases of the purchase process, product categories, in-store shopping behaviors, gender differences and more. To view or download an accompanying infographic or copy of the studys summary of findings please visit Performics on SlideShare at: http://www.slideshare.net/performics_us

About Performics

Performics is the first global performance marketing company partnering with marketers to make smart marketing decisions that improve ROI. Founded in 1998, our performance specialists are certified experts in search, affiliate & feeds, and social & display channels across all screens. Performics, headquartered in Chicago with presence in 14 countries and regional hubs in London, Paris, and Singapore, is part of Publicis Groupethe world's third largest communications group and top global search spender.

Connect with us: performics.com | blog.performics.com | facebook | @performics

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